Elevate Your Fan Experience: Personalized B2C Sales Scripts for Minor League Ticketing

Sales Script: Ticketing B2C New Sales Call Step 1: PROspect for Qualified Customers Voicemail: Good morning, [prospect name], this is James with the Richmond Flying Squirrels. I am calling to thank you for coming to a game last year, and I wanted to talk a little more about your experience as well as the upcoming season. You can reach my direct line at [phone]. Again, it’s James with the Flying Squirrels, and you can either call this number back or reach me at [phone]. Thanks again, and I look forward to chatting soon! Customer picks up: Hello, [prospect name], this is James with the Richmond Flying Squirrels. I am calling to thank you for coming to a game last year and to chat a little about the upcoming season. How was your experience last season? DO NOT Pitch the sale in the introduction: Hi, this is James with the Richmond Flying Squirrels. I was calling to see if you wanted to buy season tickets this year. Forget to introduce yourself: Hi, I’m calling for the Flying Squirrels, and we . . . Leave no urgency: Just give us a call whenever you are ready to talk about . . . Take too long in the introduction. Forget to check that the person on the phone is the actual prospect! ______________________________________________________________________________ Step 2: PRObe for Information How was your experience? Negative statement from the prospect: Oh no! Can you elaborate on that? Maybe I can do something to help. You mentioned a few things that are challenges for you to attending games. Would you say that any one of these is the biggest challenge? It seems like this one issue is the major hurdle for you. What can I do today to help you solve this problem? Positive statement from the prospect: