Enhancing Competitive Advantage for Fun Time Superstore: Strategic Analysis and Recommendations

Name Fun Time Superstore – Strategic Analysis and recommendation MGMT 475.WB1 Fa22 Dr. Carter Strategic Analysis and Recommendation. I. Executive Summary Fun Time Superstore‘s growth is acceptable, but its profitability is below the industry average. Specifically, their operating efficiency is inferior, as indicated by their below-average Operating Margin over the last three years. Their ability to capture value, specifically in operating profitability, is the primary area to focus on toward improving their competitive advantage. II. Analysis of the Firm a) Describe the Assessment of the Firms Financial Performance Fun Time Superstore’s ability to create value has been trending downwards over the last three years but has increased in 2021. Their ability to capture value has remained stable and declined a bit. Gross margin is consistently in the 33-35% range, which is about average for the industry, and the operating profits have fallen from 14.2% in 2018 to 10% in 2020 and 12.8% in 2021, which is now below the industry average of 13%. b) Describe the firm’s Current Competitive strategy Product Focus, exterior decorations, novelty candy, gifts, and mylar balloons. Target Customers, sports teams, and seasonal holidays (Halloween, end year, and winter holidays). Business model, Retail (B2C)- Online or pick-up stores, multi-channel retailing Value Proposition, options to buy online, pick up stations, and in stores. The goods sold combine propriety designs, licensed designs, and value brands. G