Cultivating Customer Trust and Loyalty Through Innovation: Easy Chairs Path to Financial Sustainability

Name: Institutional affiliations: Date: BMGT Week Five Rough Draft on Customer-Driven Innovation Executive Summary Financial sustainability serves as a potential competitive advantage that differentiates an organization from the others (Week 5 Reading, 2021). It is interesting to acknowledge that managers play an essential role in ensuring a customer-oriented approach to enhance the financial sustainability process. For this reason, the need to have a manager who understands the relevance of customer satisfaction while managing an organization is the key to ensuring Easy Chairs maneuver in the global markets. Being innovative and creative in Easy Chair online operations will revive and maintain the customer urge for this great organization's products at current and in the future. It is also imperative to note that innovation comes with the introduction of new products in the markets and remains defined by the development of new ideas to address and solve customer issues/problems. To this effect, design thinking will serve as a practical approach to related organizational problems that Easy Chair experiences regarding fears of losing their customers' loyalty. The customer remains the main boss in an organization, which calls for customer cultivation as Easy Chair continues to venture into the online global markets. Cultivating customers is best realized by forming intimate contact with them and their employees to understand their business and problems. Since Easy Chair can no longer manage to