Mastering Rhetorical Devices for Persuasive Writing and Web Design

1. Rhetorical devices are usually used in persuasive writing , essays , and even speeches . Whether it is in writing or not , the overall conversation must include the use of rhetorical devices . Rhetorical strategies are significant as they ensure a bold point is made , enhance comparisons and ensure that the audience connects with the things that are being communicated ( Nakayama and Krizek 302 ) . Some of the rhetorical choices that I made while revising my essays were similes , amplification , euphemism , and hypophora . Similes are the rhetorical devices that bring a sense of comparison between two similar subjects . The use of similes in my essays various approaches to my conversation that every reader or audience can understand . Amplifications are used to build on a sentence , word , or phrase . They emphasize evoking the sense of urgency in an essay as well as the intensity in the listener or the reader . For instance , the author might use the repetition of a certain word to show its importance . Euphemism is one of the rhetorical choices I made that uses a pleasant saying or phrase to explain a less pleasant one . Hypophora is a rhetorical device that is mostly used when a writer wants to ask a question and then answer it . This is the opposite of a rhetorical question whereby the reader does not want to waste time posing a question without an answer . 2. While designing an online presence , visual rhetoric choices are very essential as they will heavily affect the objective . Visual rhetoric is the same as persuading the audience with what they see . Even if the website designs change every time , having a unique website can attract a lot of audiences . Color is one of the rhetorical choices I made while designing my own website . Color is a very important element of customer psychology as it is used to attract the eyes of the audience . For instance , my website has various colors that suggest that the context is easy to read and very beneficial . The other thing that I choose is the size of my website as one of the designs . There are a number of websites that has a number of lines with normal - sized texts whereas there are other with larger font sizes . If you pay close attention , it is evident that