Navigating Kenyas Rich Culture: Coca-Colas Winning Marketing Strategies

As Coca-Cola's global marketing VP, I chose Kenya as the country of operation. Kenya is an East African country with a diversified and rich cultural heritage, that being one of the reason why I chose this country. Kenyan civilization is divided into ethnic groupings like, the Kikuyu, Luo, Luhya, Kamba and Maasai, each with its own set of customs, culture and traditions. Kenyan communities and societies promote communal bonds, elder respect, and extended family networks. Kenyans have a strong feeling of community and frequently attend social gatherings and religious festivals. When comparing Kenyan and Ameri