Mastering Sports Marketing: An Internship Experience at The Lendingtree Bowl

Internship Report Institutional Affiliation 23rd April 2021 Internship Report (Marketing Intern at The Lendingtree bowl in Mobile Alabama) Internship This is the designated position occupied by students or trainee in a company with or without compensation (Zhang, 2021). The objective of this arrangement is to obtain work experience or accomplish obligations for a qualification. Securing the position as a marketing intern involved specific pre-internship preparation activities. First, conducting research about Lendingtree bowl to obtain an actual understanding of the organisation’s marketing strategy. Second, researching and examining substantial nature of the competition. Third, thinking about my digital footprint which is all information about me that can be obtained from social media accounts. Forth, considered the company’s media presence especially in social media by reviewing their website to establish how they are portrayed in the media. Lastly, I was open-minded and ready to learn from seniors with long term experience. This provided opportunity to share conceptual work and learn from corporate world. Undertaking marketing internship while pursuing a career choice in tourism and hospitality consists of sustainable opportunities, diversity and innovation as compared to other jobs which are usually tedious. The outcome of this internship provided an opportunity to connect with many people since as a marketer, it is important to associate with everyone around us. It also improved on my innovation skills through daily content creation to convince clients about our products and services. Furthermore, the process of pre-internship preparation provided a room to get ready and boost confidence level when conducting the actual responsibilities. Consequently, it allowed for a marketing intern to prepare and gather actual information to be used in the tourism and hospitality. For instance diversity in marketing is relevant to tourism industry since is characterised with multicultural features. People are attracted to things within their continent and across international borders and tourism industry ensures the possibility of achieving this attraction from diverse perspectives. Job descriptions and specifications Job description is a manuscript which states an outline of the obligations, tasks and purpose of a particular job in a company. Its objective is to help in alluring, aiming, recruiting and choosing appropriate candidate for job position (Juneja, 2015). A Job specification is a declaration of the qualification, character attributes, expertise expect