The Power of Priming: How Subtle Cues Influence Consumer Behavior

The Priming Effect The priming effect occurs when a person or an animal is exposed to stimuli that eventually affect their behaviour and thoughts. Stimuli include the images and words people encounter in their daily activities (Molden, 2014). These stimuli make it easier for a person to respond to these images or words. Priming makes it possible for the mind to interpret the new information, consistently to priorly perceived information. For