The Impact of DayQuil Commercials on Consumer Purchasing Behavior

Effect of effects DayQuil Medication Commercials on Consumers Name Institutional Affiliation Course name Instructor’s name Assignment due date Effect of effects DayQuil Medication Commercials on Consumers Organizations use commercials to influence the consumers’ attitudes and decisions on their products. The capacity of pharmaceutical commercials to define the decision-making patterns among consumers is an issue of interest for organizations and regulators in the industry. This study is on the effects pharmaceutical commercials, specifically DayQuil can have on consumers. Dayquil is a medication that temporarily relieves cold and minor flu symptoms. The televised commercials are used to either entice the consumer to purchase the medication or persuade consumers against purchasing or consuming the medication after hearing the possible side effects and unapproved FDA ingredients. At the end of this study, we will be able to conclude if there is a positive or negative correlation between positive/negative pharmaceutical commercials and the decision to consume/purchase the medication. The purpose of the study is to determine the positive and negative effects of DayQuil commercials on the consumers’ decisions to purchase or use the medication. Determining the influence that negative and positive televised commercials have on the purchase behavior could determine the strategies that marketers and regulators could use to achieve their goals. The independent variables for the study are the positive and negative commercials for DayQuil medication. On the other hand, the dependent variables are the positive and negative purchasing decisions for the consumers of the medication. Determining the relationship between the variables will shape the strategies for influencing the consumption of medication by stakeholders in the industry. The relationship between commercials and the consumption of products has attracted researchers in various fields. Noland (2020) investigated the effectiveness of the mood management theory in determining how consumers’ purchasing decisions are influenced by commercials. The theory suggests that people will seek to maintain thei