Driving Success: Analyzing Americas Car-Marts Unique Auto Sales and Financing Model

Name Instructor Course Date External Analysis of Car-Mart Inc America’s Car-Mart Inc is a unique automotive retailer based in the United States whose focus is on the integrated auto sales and finance segment of the used car markets (Morningstar). America’s Cart Mart Inc and Colonial Auto Finance serve as the main operating subsidiaries that handle this company’s operations. What differentiate America’s Car-Mart from other automotive retailers within America is that other than selling older model used vehicles, it provides finances for all its customers. It is differentiating sales/marketing strategy that enable this company earn revenue from sales used vehicles, a related service contract, an accident protection plan product, in