Easy Chairs Expansion Abroad: Unlocking Global Growth Opportunities

BEFORE STARTING: Review the requirements for the Brainstorming Discussions.  Brainstorming is a technique that seeks to collect a myriad of ideas about a problem in an effort to find a unique and often innovative way of handling the solution. It can also be a way of collecting information about a situation or produce feedback about a particular topic. Brainstorming works very simply with only three rules: No idea is too far fetched, all ideas are to be accepted by the group for consideration, and the ideas must focus on the topic presented for discussion not whether the idea will work or not. Obviously, many ideas will be discounted later on when constraints like budget or implementation impossibilities may block its consideration for successful implementation. However, for the purpose of this discussion focus only on suggesting ideas from the class material and research which will answer the topic under discussion. What does it mean to be a manager today? Assignment: Identifying future opportunities and markets for Easy Chairs In the past year and a half, Dwight and Ike have expanded Easy Chairs (EC) into the Asian Market and increased their online presence to be more globally appealing. They have also sought to keep manufacturing in the USA. Concerns that Dwight and Ike have about opening manufacturing ope