Segmenting and Targeting Microwavable Rice Bowl Customers

Name Institutional Affiliations Date [Name] STP involves breaking down markets into groups of potential customers, targeting such customers, and positioning brands to suit such targets beyond reasonable doubts. If applied properly, STP proves a potential competitive advantage for the business. The current case scenario introduces a unique brand with different targets customers whose preferences, tastes, and purchasing potentials may differ immensely. However, to ensure the success of the microwaveabl